Marking the 30th year anniversary in the
industry, Italian high-end eyewear, Police launch new line of K-Pop collection
and Philippine brand ambassadors in an exclusive celebration held at K-Pub, The
Fort Strip Taguig on November 12.
Police has made high-regarded name in
providing cutting edge eyewear such as the iconic blue tinted mirror sunglasses
since 1983. One of these styles, introduced in the late 1980’s, was the double
profile glasses, a unique design with a square and classical shape which
embellished the frontal part of the face.
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| Meet the new ambassador of Police Eyewear |
In 1990’s, Police introduced the rock and
roll lifestyle and urban fashion to its line of eyewear. After three years,
Police made another splash with the introduction of the iconic blue mirrored
lens. The style became a great success and continues to be popular today.
“For 30 years, Police has maintained its
tradition of producing trendy, high-quality eyewear and accessories. For its
anniversary, we continue this tradition by introducing a brand new line that
evokes style and attitude, two qualities that can be found in all of our
products,” remarks Police Brand Manager Stefano Bozzo.
Police is continuing the trend by riding
on the K-Pop wave. From Korean TV dramas, K-Pop music, food and fashion, it’s no
doubt that K-Pop is here to stay. Bozzo reveals that on it’s 30th
anniversary, the brand is set to introduce the Police K-Pop
line.
The event hosted by Kc Montero shortly
introduced the three ambassadors after a giving away several top of the line
Police eyewear to the guests. First to showcase one of the fine line piece of
Police eyewear on stage was the young top male fashion blogger David Guison, the
gorgeous actress Roxanne Barcelo on her voluptuous cocktail dress and
adored hunk model Will Devaughn.
Global brand ambassadors such as Bruce
Willis, George Clooney, David Beckham and Antonio Banderas brought their own
unique appeal to Police. The youth also became a focal point of the brand, when
Police launched its Be Younique campaign in 2010.
“This year and for the last 30, Police has
been committed in producing eyewear that isn’t just an accessory, but a
lifestyle essential that transforms a person’s look and enhances facial features
while protecting the eyes. It is through cutting edge
eyewear that Police helps individuals showcase their unique style, no matter
their personality or taste,” concludes Bozzo.
